The Art of Orientation

RFA successfully teamed up with international events company Filmmaster MEA to provide graphic design services for the exciting new exhibition, The Art of Orientation, at Ithra (King Abdulaziz Center for World Culture) in Saudi Arabia.

We were responsible for the design of all interpretive graphics, including bilingual (English and Arabic) panels and labels, as well overseeing the graphic approach and user interfaces for all the A/V and V/R content. We were also responsible for handling the procurement of all graphics (in the UK), appointing an Arabic calligrapher (in Dubai) and supervising onsite installation (in Saudi Arabia).

The exhibition explores the evolution of the mosque – its origins, meanings and functions – through the presentation of over 100 artefacts and is open to the public now.

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